Thursday, May 31, 2007

Democracy Movement in Music

Austin quartet I Love You But I Chosen Darkness is another example of a favorite theme of mine - how the accelerating death of the record companies is giving an opening to all kinds of great music that would ordinarily have never found an audience.

It is also provided an opening for video producers who can do genius work with little or no budget.

Here's the Pitchfork media blurb:

"Created independently, without the support of a production company, this painstakingly composed piece from 20-year-old Canadian animation student Emmanuel Ho is proof of the increased democratization of the music video market. Showcasing Ho's clean, geometric design style and his laser-sharp eye for movement, "The Owl" squeezes drama out of every tensile guitar part in the Austin quartet's broody instrumental, to the extent that it's hard to imagine a more established director doing more with this source material."


http://www.scjag.com/mp3/sc/theowl.mov

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